De Leukste Onderzetter B.V. signs licensing agreement with best-selling Dutch pop-art artist Hans Breuker
Collaboration brings colorful, accessible design collections to 200 stores in the Netherlands and Germany, including Loods 5 and numerous souvenir shops
Aalsmeer, October 10, 2025 – De Leukste Onderzetter B.V. today announced that it has signed a licensing agreement with Hans Breuker, the best-selling Dutch pop-art artist. The collaboration focuses on the development and sale of smaller design items—including coasters and related gift products—which will be available through a network of approximately 200 retail points in the Netherlands and Germany. Retailers include Loods 5 and various high-end souvenir and gift shops.
“Hans Breuker has several collections that we believe our customers can generate excellent sales with—from the quotes to Andy the Dandy and, of course, Hans' characteristic rough, figurative style. The work is cheerful and colorful and perfectly matches our reputation as a supplier of high-quality products,” says Nick Thijssen, co-owner of De Leukste Onderzetter B.V.
Hans Breuker: “I am incredibly happy with this collaboration—you can only do so much yourself in a day. This ‘must-have’ market strengthens my portfolio and brand awareness. The guys are also enthusiastic about what I create, which makes the collaboration so vibrant. I can now also express my creativity for funny drawings that are more suitable for gifts; there is a lot of demand for niche products, and that also makes me very happy as a creative.”
About the collaboration
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Distribution: approximately 200 stores in NL & DE
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Retail partners: including Loods 5 and selected souvenir and gift shops
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Collections: selection from Breuker’s popular series, including quotes, Andy the Dandy and the Bad Boys works in his rough, figurative style
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Product focus: coasters and related smaller gift items that stimulate fast rotation and impulse purchases
About Hans Breuker
Hans Breuker is a Dutch pop-art artist from Amstelveen known for his powerful use of color, humor, and recognizable figurative visual language. His oeuvre includes various public favorites and character-driven series (such as Andy the Dandy and Fracois Fabergé), where art, lifestyle, and accessible design come together. Breuker’s works find their way to a wide audience in 11 European countries and America, with thousands sold annually.
About De Leukste Onderzetter B.V.
De Leukste Onderzetter B.V. is a Dutch supplier of quality coasters and related gift products for the retail and hospitality market. With a focus on quality, originality, and delivery reliability, the company brings distinctive designs to stores and chains at home and abroad—regularly in collaboration with leading artists and brands.
Note for the editor / visual material
High-res pack shots and atmospheric images are available upon request. Samples for editorial photography can be sent—while supplies last.
www.deleuksteonderzetters.nl www.hansbreuker.com
Press contact
De Leukste Onderzetter B.V.
Attn: Nick (owner)
E: info@deleuksteonderzetters.nl
Artist Relations – Hans Breuker
E: kunst@hansbreuker.com
W: www.hansbreuker.com